Strategic Public Relations - Master's Programme
A joint programme with University of Stirling
The programme aims to meet the increasing demands on professionals with knowledge and understanding of Public Relations and its role in society. In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. Through its genuine European design this programme provides you with cross-cultural knowledge, competence and networks to take on leading strategic roles as Public Relations professional. In line with this, the programme allows you to undertake an industrial placement. Through this design, the programme exposes you to the latest research in the field of public relations. The programme is taught in English and it is delivered jointly with our partner University of Stirling, UK. You spend your first semester at University of Stirling, UK, and the second and the third semester at Lund University, Sweden. The last semester is dependent on the chosen topic of the dissertation; the supervisor can be from either Lund University or University of Stirling.
More information can be found at http://stirlundpr.eu/