The Role of Corporate Branding in a Market Driving Strategy
Author
Publishing year
2005
Language
English
Publication/Series
Lund Institute of Economic Research Working Paper Series
Issue
2
Document type
Working paper
Publisher
Institute of Economic Research. School of Economics and Management, Lund University
Topic
- Business Administration
- Economics and Business
Status
Published
ISBN/ISSN/Other
- ISSN: 1103-3010