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The Role of Corporate Branding in a Market Driving Strategy

Author

Publishing year

2005

Language

English

Publication/Series

Lund Institute of Economic Research Working Paper Series

Issue

2

Document type

Working paper

Publisher

Institute of Economic Research. School of Economics and Management, Lund University

Topic

  • Business Administration
  • Economics and Business

Status

Published

ISBN/ISSN/Other

  • ISSN: 1103-3010