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Evaluation of a CRM System Implementation in China

Author

Editor

  • Paul Griffiths

Publishing year

2012

Language

English

Pages

168-181

Publication/Series

Strategy-technology alignment: Deriving business vaue from ICT projects

Document type

Book chapter

Publisher

Academic Publishing Limited

Topic

  • Information Systems, Social aspects

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-1-908272-11-9