Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Author
Department/s
Publishing year
2011
Language
English
Pages
183-193
Publication/Series
Journal of Retailing and Consumer Services
Volume
18
Issue
3
Document type
Journal article
Publisher
Elsevier
Topic
- Communication Studies
Status
Published
Project
- Transferring International Retail Image
ISBN/ISSN/Other
- ISSN: 0969-6989