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Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China

Author

Publishing year

2011

Language

English

Pages

183-193

Publication/Series

Journal of Retailing and Consumer Services

Volume

18

Issue

3

Document type

Journal article

Publisher

Elsevier

Topic

  • Communication Studies

Status

Published

Project

  • Transferring International Retail Image

ISBN/ISSN/Other

  • ISSN: 0969-6989