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Coping with complexity. Sociocybernetics as a Framework for Communication Management

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Author

Summary, in English

Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory.

Publishing year

2007

Language

English

Pages

151-168

Publication/Series

International Journal of Strategic Communication

Volume

1

Issue

3

Document type

Journal article

Publisher

Taylor & Francis

Topic

  • Communication Studies

Keywords

  • Coping with complexity. Sociocybernetics as a Framework for Communication Management.

Status

Published

ISBN/ISSN/Other

  • ISSN: 1553-1198