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Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

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Author

Publishing year

2007

Language

English

Pages

835-856

Publication/Series

International Journal of Retail and Distribution Management

Volume

35

Issue

10

Document type

Journal article

Publisher

Emerald Group Publishing Limited

Topic

  • Business Administration

Keywords

  • Corporate Social Responsibility
  • CSR
  • Retailer Brand

Status

Published

ISBN/ISSN/Other

  • ISSN: 0959-0552