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The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: a comparative study of buying processes the UK, Sweden and Italy

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Author

Publishing year

2004

Language

English

Pages

799-824

Publication/Series

Journal of Marketing Management

Volume

20

Document type

Journal article

Publisher

Westburn Publishers

Topic

  • Business Administration

Keywords

  • Private brands
  • manufacturer brands
  • grocery retailing
  • Buying processes

Status

Published

ISBN/ISSN/Other

  • ISSN: 0267-257X