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Myths and Truths about Readers' Interaction with Complex Visual Documents

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Author

Summary, in English

Newspapers and net papers are examples of complex multimodal documents consisting of texts, pictures and graphics. Although we encounter such documents in our everyday life, there is still little empirical evidence about how these formats are processed by readers. In our paper, we discuss myths about readers’ interaction with complex visual documents from the perspective of contrary empirical evidence. Eye tracking methodology and retrospective verbal protocols are used to reveal in detail the nature of attentional and cognitive processes underlying reception of complex documents. We will focus on attentional guidance and text-picture integration; general page-inherent reading paths vs. individual reading styles; and on the role of layout and media.

Publishing year

2009

Language

English

Document type

Conference paper

Topic

  • Philosophy

Conference name

The 59th Annual Conference of the International Communication Association, 2009

Conference date

2009-05-21 - 2009-05-25

Conference place

Chicago, United States

Status

Unpublished

Project

  • Thinking in Time: Cognition, Communication and Learning