The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Pooling reputations

På svenska

Author

Summary, in English

It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.

Publishing year

2002

Language

English

Pages

715-730

Publication/Series

International Journal of Industrial Organization

Volume

20

Issue

5

Document type

Journal article

Publisher

Elsevier

Topic

  • Economics

Keywords

  • multi-product firms
  • new goods
  • reputation

Status

Published

ISBN/ISSN/Other

  • ISSN: 0167-7187