Towards a theory of place marketing
Author
Department/s
Publishing year
2012
Language
English
Pages
223-230
Publication/Series
Journal of Place Management and Development
Volume
5
Issue
3
Document type
Journal article
Publisher
Emerald Group Publishing Limited
Topic
- Human Geography
- Social Sciences Interdisciplinary
Keywords
- Place marketing
- Spatial competition
- Place branding
- Theory development
Status
Published
ISBN/ISSN/Other
- ISSN: 1753-8335