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The Brand I Call Home? Employee–Brand Appropriation at IKEA

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Author

Publishing year

2011

Language

English

Publication/Series

Branded Lives: The Production and Consumption of Identity at Work

Document type

Book chapter

Publisher

Edward Elgar Publishing

Topic

  • Business Administration

Keywords

  • employee branding
  • psychological contract
  • employer branding

Status

Published

ISBN/ISSN/Other

  • ISBN: 978 1 84980 092 1