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Unpacking noun-noun compounds : interpreting novel and conventional food names in isolation and on food labels

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Author

Summary, in English

In two complementary experiments we took an integrated approach to a set of tightly interwoven, yet rarely combined questions concerning the spontaneous interpretation of novel (unfamiliar) noun-noun compounds (NNCs) when encountered in isolation, and possible (re) interpretations of novel as well as conventional (familiar) NNCs when encountered in verbo-visual context. To enhance ecological validity, we mirrored our research questions in real-life concerns on the naming of commercial food products and the risk of consumers being misled by the names that producers give to them, focusing on the Danish food market and using Danish NNCs. Specifically, we addressed a highly productive type of compound food names where the modifier denotes a geographical entity and the head denotes a type of food, e. g. Hawaii pizza. Our findings contribute new evidence to central issues of (cognitive) linguistic theory concerning the relations between semantics and pragmatics, as well as system and usage, and psycholinguistic issues concerning the processing of NNCs. New insights and methodological tools are also provided for supporting future best practices in the field of food naming and labelling.

Publishing year

2014

Language

English

Pages

99-147

Publication/Series

Cognitive Linguistics

Volume

25

Issue

1

Document type

Journal article

Publisher

Mouton de Gruyter

Topic

  • Languages and Literature
  • General Language Studies and Linguistics

Keywords

  • noun-noun compounds
  • semantics
  • pragmatics
  • lexicalization
  • compound
  • word processing
  • context
  • verbo-visual communication
  • visual attention
  • food labelling
  • consumer law

Status

Published

ISBN/ISSN/Other

  • ISSN: 1613-3641