Strangers in Familiar Places – Using Generic Spaces in Cross-Cultural Identity Work
Author
Summary, in English
Abstract in Undetermined
Employees working across multiple cultures are exposed to a vast number of different norms and values, and consequentially work is often a struggle to retain a coherent sense of self. However, when international workers travel, they also encounter more bland spaces where familiarity and similarity are important. These spaces appear culturally generic to the Western traveler, but are highly Westernized to bring comfort to Western employees traveling in foreign cultures. This paper argues that these spaces are important in cross-cultural identity work in the sense that international workers - professional strangers - need these places to belong and relate to familiarity and to regain a sense of identity. Drawing on an illustrative empirical vignette of an international consultant, I demonstrate how culturally generic spaces can be used in identity work of an international relations consultant.
Employees working across multiple cultures are exposed to a vast number of different norms and values, and consequentially work is often a struggle to retain a coherent sense of self. However, when international workers travel, they also encounter more bland spaces where familiarity and similarity are important. These spaces appear culturally generic to the Western traveler, but are highly Westernized to bring comfort to Western employees traveling in foreign cultures. This paper argues that these spaces are important in cross-cultural identity work in the sense that international workers - professional strangers - need these places to belong and relate to familiarity and to regain a sense of identity. Drawing on an illustrative empirical vignette of an international consultant, I demonstrate how culturally generic spaces can be used in identity work of an international relations consultant.
Department/s
Publishing year
2012
Language
English
Pages
51-68
Publication/Series
Culture and Organization
Volume
18
Issue
1
Document type
Journal article
Publisher
Routledge
Topic
- Business Administration
Keywords
- identity work
- postcolonialism
- non-places
- globalization
- culture
- generic
- belongingness
- professional strangers
- cross-cultural work
Status
Published
ISBN/ISSN/Other
- ISSN: 1477-2760