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Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland

Author

  • Kayhan Tajeddini

Summary, in English

While researchers have explored the relationship between customer orientation, entrepreneurship and innovativeness with business performance in different organizations, few such studies exist on the hotel industry. This current work investigates the potential influences of these variables on hotel industry performance. Data for this study was collected through personal questionnaires collected from 156 hotel managers and owners from German and French speaking cantons located in Switzerland in order to examine the interrelation between innovativeness, customer orientation, entrepreneurship and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings support aspects of prior research, but also provide some new insights by exploring customer orientation and innovativeness simultaneously and revealing how these factors impact upon the performance of the Swiss hotel industry. In the light of existing literature, limitations and future research directions are subsequently addressed.

Publishing year

2010

Language

English

Pages

221-231

Publication/Series

Tourism Management

Volume

31

Issue

2

Document type

Journal article

Publisher

Elsevier, Pergamon Press Ltd.

Topic

  • Business Administration

Keywords

  • Customer orientation
  • Entrepreneurship
  • Innovativeness
  • Hotel industry
  • Switzerland

Status

Published

ISBN/ISSN/Other

  • ISSN: 0261-5177