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CRM System Implementation: How Great Expectations in Sweden are Dashed in China

Author

Publishing year

2011

Language

English

Pages

7-20

Publication/Series

Journal of It Cases and Applications

Volume

13

Issue

3

Document type

Journal article

Publisher

Taylor & Francis

Topic

  • Information Systems, Social aspects

Status

Published

ISBN/ISSN/Other

  • ISSN: 1522-8053