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Newspapers - image formation agents for retailers?

Author

Editor

  • Andrea Gröppel-Klein
  • Claas Chrisian Germelmann

Summary, in English

The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.

Publishing year

2009

Language

English

Pages

429-451

Publication/Series

Medien im Marketing; Optionen der Unternehmenskommunikation

Document type

Book chapter

Publisher

Gabler Verlag

Topic

  • Economics and Business
  • Communication Studies

Keywords

  • IKEA
  • newspaper
  • image formation agent
  • communication
  • retail image

Status

Published

Project

  • Transferring International Retail Image

ISBN/ISSN/Other

  • ISBN: 978-3-8349-0735-6