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The Impact of Information on Consumer Preferences for Different Animal Food Production Methods

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Author

Summary, in English

The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken was found for one of the high risk groups, individuals with poor kitchen hygiene.

Publishing year

2009

Language

English

Pages

313-331

Publication/Series

Journal of Consumer Policy

Volume

32

Issue

4

Document type

Journal article

Publisher

Springer

Topic

  • Economics

Keywords

  • Choice experiment
  • Food safety
  • Animal production
  • Mixed logit model
  • Willingness to pay

Status

Published

ISBN/ISSN/Other

  • ISSN: 0168-7034