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IKEA: Entering Russia

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Author

Editor

  • Pervez Ghauri
  • Philip Cateora

Publishing year

2014

Language

English

Pages

529-533

Publication/Series

International Marketing 4th edition

Document type

Book chapter

Publisher

McGraw-Hill

Topic

  • Business Administration

Keywords

  • IKEA
  • Russia
  • international marketing

Status

Published