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Implicit stereotype content: Mixed stereotypes can be measured with the Implicit Association Test

Author

Summary, in English

The stereotype content model (SCM) postulates that stereotype content can be mixed in terms of diverging evaluations on the

warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. Two Implicit Associations

Tests (IATs) were developed, one capturing the warmth dimension and the other the competence dimension. Both IATs compared preschool

teachers (stereotypically warm and incompetent) with lawyers (stereotypically cold and competent). As predicted, two samples

of students from various areas of study showed the mixed implicit stereotypes, while a group of preschool-teacher students showed a

univalent positive implicit stereotype of their own group, suggesting in-group favoritism. The results support the SCM.

Publishing year

2010

Language

English

Pages

213-222

Publication/Series

Social Psychology

Volume

41

Issue

4

Document type

Journal article

Publisher

Hogrefe & Huber Publishers

Topic

  • Psychology

Keywords

  • stereotype content model
  • implicit stereotypes
  • Implicit Association Test

Status

Published

ISBN/ISSN/Other

  • ISSN: 2151-2590