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Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror

Author

Publishing year

2006

Language

Swedish

Publication/Series

Lund International Food Studies

Document type

Report

Publisher

[Publisher information missing]

Topic

  • Economics and Business
  • Business Administration

Status

Published

Report number

2006/01