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The MUST-analysis and the Role of Politicians in CI

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Author

  • Lars Oxelheim

Summary, in English

MUST (Macroeconomic Uncertainty Strategy) analysis can help identify the demand side of competitive intelligence. It is a key tool by which relevant economic variables can be identified for companies. It also provides sensitivity coefficients necessary to translate the company's different environmental scenarios into corporate cash flow and value. Government, it is argued, should support companies in the competitive intelligence process by focusing on the infrastructure necessary to create increased information transparency.

Publishing year

1999

Language

English

Pages

65-73

Publication/Series

Competitive Intelligence Review

Volume

10

Issue

4

Document type

Journal article

Publisher

John Wiley & Sons Inc.

Topic

  • Economics and Business
  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISSN: 1520-6386