A transnational perspective on retail internationalization: Lessons learnt from IKEA´s entry into China, Russia and Japan
Author
Department/s
Publishing year
2007
Language
English
Document type
Conference paper
Topic
- Business Administration
Conference name
CIMaR Annual Conference, 2007
Conference date
2007-05-17 - 2007-05-20
Conference place
Manchester, United Kingdom
Status
Published