Evaluating the effects of place marketing campaigns on interregional migration in Sweden
Author
Summary, in English
During the last few years, Swedish municipalities have become increasingly engaged in competition to attract in-migrants. An important element of these efforts has been the use of place-
marketing campaigns and promotion. Very little is known, however, about these attempts in terms of the number of municipalities involved, economic efforts, ways of marketing, target groups, etc.
Furthermore, and more importantly, as for place-marketing studies in general, there have been few attempts at evaluation. The author's purpose is to provide an overview and to evaluate the effects of
place-marketing efforts made by municipalities in Sweden to attract in-migrants. The empirical material is based largely on survey responses from 220 municipalities, and provides data for a general
overview as well as for the evaluative approaches employed in the study. Among other findings, the results suggest that, although this kind of marketing has definitely become more important over the last few years, there is little evidence of any significant effects on interregional migration flows.
marketing campaigns and promotion. Very little is known, however, about these attempts in terms of the number of municipalities involved, economic efforts, ways of marketing, target groups, etc.
Furthermore, and more importantly, as for place-marketing studies in general, there have been few attempts at evaluation. The author's purpose is to provide an overview and to evaluate the effects of
place-marketing efforts made by municipalities in Sweden to attract in-migrants. The empirical material is based largely on survey responses from 220 municipalities, and provides data for a general
overview as well as for the evaluative approaches employed in the study. Among other findings, the results suggest that, although this kind of marketing has definitely become more important over the last few years, there is little evidence of any significant effects on interregional migration flows.
Department/s
Publishing year
2004
Language
English
Pages
1991-2009
Publication/Series
Environment and Planning A
Volume
36
Issue
11
Document type
Journal article
Publisher
Pion Ltd
Topic
- Human Geography
Status
Published
ISBN/ISSN/Other
- ISSN: 1472-3409