The reluctant rhetorician: an empirical study of top managers as rhetoricians in a strategic change context
Author
Department/s
Publishing year
2009
Language
English
Document type
Conference paper
Topic
- Social Sciences Interdisciplinary
Keywords
- Change management
- rhetoric
- managers
Conference name
RNMR 2009, Third Conference on Rhetoric and Narratives in Management Research
Conference date
2009-03-12 - 2009-03-14
Conference place
ESADE, Barcelona, Spain
Status
Unpublished