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Konsumentbaserat varumärkeskapital och livsmedel - Att förstå varför konsumenterna betalar mer för leverantörsvarumärken än för handelns egna märkesvaror

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Author

Publishing year

2005

Language

Swedish

Publication/Series

Lund International Food Studies

Document type

Report

Publisher

[Publisher information missing]

Topic

  • Business Administration
  • Economics and Business

Status

Published

Report number

2005/03