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Media convergence: Tourist attractions in the making

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Author

Summary, in English

In the circuits of culture there are a multitude of representations in circulation. These representations are derived from a range of media products such as guidebooks and tourist brochures. Furthermore, these media products and representations continuously converge with each other. The question, then, is what representations are contained within these converged media products. This article therefore aims to explore representations in a range of media products associated with a tourist attraction. The selected site is Rosslyn Chapel outside of Edinburgh, known from The Da Vinci Code. The empirical material is analysed using, first, a content analysis and, second, a narrative analysis. The combined analysis shows how popular cultural media products, through media convergence, have repositioned and created new representations, with a corollary effect on tourist attractions. Thus, media convergence will have a great impact on destination marketing, attractions and tourists alike because it legitimises what is worth visiting.

Publishing year

2012

Language

English

Pages

227-241

Publication/Series

Tourism Review International

Volume

15

Issue

3

Document type

Journal article

Publisher

Butterworth-Heinemann

Topic

  • Economic Geography

Keywords

  • popular cultural media products
  • convergence
  • destination marketing
  • representations
  • The Da Vinci Code
  • film tourism

Status

Published

ISBN/ISSN/Other

  • ISSN: 1943-4421