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Failure to detect mismatches between intention and outcome in a simple decision task

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Author

Summary, in English

A fundamental assumption of theories of decision-making is that we detect mismatches between intention and outcome, adjust our behavior in the face of error, and adapt to changing circumstances. Is this always the case? We investigated the relation between intention, choice, and introspection. Participants made choices between presented face pairs on the basis of attractiveness, while we covertly manipulated the relationship between choice and outcome that they experienced. Participants failed to notice conspicuous mismatches between their intended choice and the outcome they were presented with, while nevertheless offering introspectively derived reasons for why they chose the way they did. We call this effect choice blindness.

Department/s

Publishing year

2005

Language

English

Pages

116-119

Publication/Series

Science

Volume

310

Issue

5745

Document type

Journal article

Publisher

American Association for the Advancement of Science (AAAS)

Topic

  • Psychology (excluding Applied Psychology)

Status

Published

ISBN/ISSN/Other

  • ISSN: 1095-9203