Transferring International Retail Image Internationally
Author
Publishing year
2007
Language
English
Pages
9-11
Publication/Series
The European Retail Digest
Volume
53
Issue
Spring 2007
Document type
Journal article
Publisher
Oxford Institute of Retail management, The Saïd Business School, University of Oxford
Topic
- Social Sciences Interdisciplinary
- Business Administration
Keywords
- IKEA
- retail image
- photographs
- internationalisation
- qualitative method
- communication
Status
Published
Project
- Transferring International Retail Image