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Transferring International Retail Image Internationally

Publishing year

2007

Language

English

Pages

9-11

Publication/Series

The European Retail Digest

Volume

53

Issue

Spring 2007

Document type

Journal article

Publisher

Oxford Institute of Retail management, The Saïd Business School, University of Oxford

Topic

  • Social Sciences Interdisciplinary
  • Business Administration

Keywords

  • IKEA
  • retail image
  • photographs
  • internationalisation
  • qualitative method
  • communication

Status

Published

Project

  • Transferring International Retail Image