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Consuming IKEA, Different perspectives on consumer images of a global retailer

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Editor

Publishing year

2010

Language

English

Publication/Series

Lund Studies in Economics and management 118

Document type

Book

Publisher

Lund Business Press

Topic

  • Economics and Business
  • Communication Studies

Keywords

  • IKEA
  • international
  • retail
  • consumer image
  • image

Status

Published

ISBN/ISSN/Other

  • ISBN: 13-978-91-85113-42-2