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Embracing Left and Right Image Repair and Crisis Communication in a Polarized Ideological Milieu

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Author

Summary, in English

The author explores how a tobacco firm in crisis engaged in crisis communication and image repair work in a highly polarized ideological milieu. Through an analysis of the tobacco firm's public statements produced in the aftermath of a 1997 lawsuit, the author demonstrates how the firm dealt with its milieu by exploiting and embracing both of the ambient ideological poles. By embracing these poles, the firm turned critique and opposition into discursive resources for its crisis communication. The author argues that political ideological framing of organizational communication and discursive appropriation of critique and opposition serve as critical foci for organizational communication scholarship.

Publishing year

2009

Language

English

Pages

555-576

Publication/Series

Management Communication Quarterly

Volume

22

Issue

4

Document type

Journal article

Publisher

SAGE Publications

Topic

  • Business Administration

Keywords

  • crisis communication
  • image repair
  • discourse
  • tobacco industry

Status

Published

ISBN/ISSN/Other

  • ISSN: 0893-3189