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Strategic Alliances - Trick or Treat? - The Case of Scania

Author

Summary, in English

Most authors are pro-alliances, and the casual reader may be lulled into a false sense of security concerning the advantages of strategic alliances. The literature on strategic alliances is reviewed concerning the motives for forming alliances and the way in which examples of alliances are used, and misused, in the literature by scholars. The case of Scania, the Swedish heavy truck producer, is then presented as an example of the strategic advantages that can be achieved by not entering into horizontal alliances.

Publishing year

1997

Language

English

Pages

147-160

Publication/Series

International Journal of Production Economics

Volume

52

Issue

09-01-02

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration

Keywords

  • Competitive advanta
  • Alliances
  • Strategic planning

Status

Unpublished

ISBN/ISSN/Other

  • ISSN: 0925-5273