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Crisis communication in a new world: Reaching multicultural publics through old and new media

Author

Summary, in English

Abstract in Undetermined
Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (Oldenburg, 1999)

Publishing year

2009

Language

English

Pages

55-65

Publication/Series

Nordicom Review

Volume

30

Issue

1

Document type

Journal article

Publisher

The Nordic Information Centre for Media and Communication Research

Topic

  • Communication Studies

Keywords

  • multicultural publics
  • crisis communication
  • public relations

Status

Published

ISBN/ISSN/Other

  • ISSN: 2001-5119