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Dimensions of consumer image of a global retailer

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Author

Publishing year

2006

Language

English

Document type

Conference paper

Topic

  • Business Administration
  • Social Sciences Interdisciplinary

Keywords

  • communication
  • global retailer
  • retail image

Conference name

EIRASSThe European Institute of Retailing and Service Studies, 13th INTERNATIONAL CONFERENCE O

Conference date

2006-07-14

Status

Published