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Studying internal communication in a complex world: Towards an emergent co-worker perspective

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Author

Summary, in English

Internal communication is often regarded as a management tool that can be organized and used to improve organizational results. This traditional, and simplistic view is problematic since organizational reality is becoming more and more complex and fluid. The aim of this article is to propose an emergent co-worker perspective that can increase our understanding of internal communication in times of changes and crises. Although the two fields of change and crisis research have developed quite isolated from each other, it is possible to discern a meta-theoretical convergence and there is a great potential for cross-fertilization. The emergent perspective presented here is linked to an idea of communication as constituting and of changes and crises as dynamic, continuous phenomena. Furthermore local micro-processes, improvisation, sensemaking and co-worker communication is put in the center rather than management plans and top-down communication. In the article, specific attention is given to post-heroic leadership and social media as two aspects especially interesting from an emergent co-worker perspective.

Publishing year

2012

Language

English

Publication/Series

Public Relations Review

Document type

Journal article

Publisher

Elsevier

Topic

  • Communication Studies

Keywords

  • internal communication
  • change communication
  • crisis communication
  • co-workers
  • leadership
  • social media

Status

Submitted

ISBN/ISSN/Other

  • ISSN: 0363-8111