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The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?

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Author

Editor

  • Steve Burt
  • Ulf Johansson
  • Åsa Thelander

Publishing year

2010

Language

English

Pages

97-110

Publication/Series

Consuming IKEA; Different perspectives on consumer images of a global retailer

Document type

Book chapter

Publisher

Lund Business Press

Topic

  • Economics and Business
  • Communication Studies

Keywords

  • image
  • procuct
  • formation
  • image formation

Status

Published