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Social-Psychological Factors in Public Support for Local Biodiversity Conservation

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Author

Summary, in English

This case study investigates the role of social-psychological variables in the general public's intention to support conservation of five local biotopes. A questionnaire survey of 245 people was carried out in Kristianstad Municipality, Sweden. In hierarchical regression analyses, public intention to support conservation was partly predicted by attitude toward biodiversity conservation and by personal norm. The relationship between these variables and intention differed depending on the ecological content of the biotope. It is concluded that when communicating the importance of conserving biotopes to the public, the message should be tailored according to the ecological content of the biotope as well as with regard to public attitudes and personal norms.

Publishing year

2011

Language

English

Pages

717-733

Publication/Series

Society & Natural Resources

Volume

24

Issue

7

Document type

Journal article

Publisher

Taylor & Francis

Topic

  • Building Technologies

Keywords

  • attitude
  • biodiversity conservation
  • personal norm public participation

Status

Published

ISBN/ISSN/Other

  • ISSN: 0894-1920