A standardised approach to the world? IKEA in China
Author
Editor
- Steve Burt
- Ulf Johansson
- Thelander Åsa
Publishing year
2010
Language
English
Pages
47-72
Publication/Series
Consuming IKEA; Different perspectives on consumer images of a global retailer
Document type
Book chapter
Publisher
Lund Business Press
Topic
- Communication Studies
- Economics and Business
Keywords
- IKEA
- China
- standardisation
- retail
- strategy
Status
Published
ISBN/ISSN/Other
- ISBN: 13-978-91-85113-42-2