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A standardised approach to the world? IKEA in China

Author

Editor

  • Steve Burt
  • Ulf Johansson
  • Thelander Åsa

Publishing year

2010

Language

English

Pages

47-72

Publication/Series

Consuming IKEA; Different perspectives on consumer images of a global retailer

Document type

Book chapter

Publisher

Lund Business Press

Topic

  • Communication Studies
  • Economics and Business

Keywords

  • IKEA
  • China
  • standardisation
  • retail
  • strategy

Status

Published

ISBN/ISSN/Other

  • ISBN: 13-978-91-85113-42-2