Jörgen Eriksson
Kristoffer Holmqvist
Mikael Graffner
Email: publicera@lub.lu.se
+46 (0)46 222 0326
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Find Publications
Theses, dissertations and research publications (including journal articles, conference abstracts and books) from Lund University are collected in this database. Where possible, the option to download a full text document is available. It is also possible to search for Lund University student theses in the student theses database.
| Title | Myths and Truths about Readers' Interaction with Complex Visual Documents |
| Author/s | Jana Holsanova, Kenneth Holmqvist |
| Department/s |
Cognitive Science
|
| Full-text | Full text is not available in this archive |
| Publishing year | 2009 |
| Document type | Conference |
| Conference name | Conference of the International Communication Association (2009) |
| Conference date | 2009-05-21/2009-05-25 |
| Conference location | Chicago, USA |
| Status | unpublished |
| Quality controlled | yes |
| Language | English |
| Abstract English | Newspapers and net papers are examples of complex multimodal documents consisting of texts, pictures and graphics. Although we encounter such documents in our everyday life, there is still little empirical evidence about how these formats are processed by readers. In our paper, we discuss myths about readers’ interaction with complex visual documents from the perspective of contrary empirical evidence. Eye tracking methodology and retrospective verbal protocols are used to reveal in detail the nature of attentional and cognitive processes underlying reception of complex documents. We will focus on attentional guidance and text-picture integration; general page-inherent reading paths vs. individual reading styles; and on the role of layout and media. |
| Subject |
Arts and Architecture |
| Project | Cognition, Communication and Learning |
| Additional info | Session: Visual Communication Division, What you see is what you get? Applying eye-tracking methodology in visual communication research |
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