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Find Publications
Theses, dissertations and research publications (including journal articles, conference abstracts and books) from Lund University are collected in this database. Where possible, the option to download a full text document is available. It is also possible to search for Lund University student theses in the student theses database.
| Title | Challenging Gender Stereotypes using Virtual Pedagocical Characters |
| Author/s | Agneta Gulz, Magnus Haake |
| Department/s |
Department of Design Sciences
Cognitive Science |
| Full-text | Full text is not available in this archive |
| Publication/Series | Gender Issues in Learning and Working with Information Technology: Social Constructs and Cultural Contexts |
| Publishing year | 2010 |
| Document type | Book chapter |
| Language | English |
| Publisher | IGI Global |
| Status | published |
| Editor | Sara Goodman, Shirley Booth, Gill Kirkup |
| Abstract English | This paper explores motivational and cognitive effects of more neutral or androgynous-looking versus more feminine-looking and masculine-looking virtual characters. A user study is presented, in which 158 students, aged 17-19, encountered four virtual characters that were visually manipulated to represent gender stereotypicality versus androgyny. On the one hand we explored students’ attitudes towards the different characters as seen in how they ranked them as preferred presenters and articulated their arguments for doing so. On the other hand we looked for patterns as to which character(s) influenced female and male students most positively with respect to their attitude towards a university level computer engineering programme. Results from the study are presented and discussed. We conclude by pointing towards future research and potential within the area. |
| Subject |
Technology and Engineering Social Sciences |
| Keywords | gender stereotypicality, feminine-looking, virtual characters, androgyny, cultural image, attitude, role model, masculine-looking, computer engineering programme |
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