Jörgen Eriksson
Kristoffer Holmqvist
Mikael Graffner
Email: publicera@lub.lu.se
+46 (0)46 222 0326
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Find Publications
Theses, dissertations and research publications (including journal articles, conference abstracts and books) from Lund University are collected in this database. Where possible, the option to download a full text document is available. It is also possible to search for Lund University student theses in the student theses database.
| Title | Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising. |
| Author/s | Helena Sandberg, Kerstin Gidlöf, Nils Holmberg |
| Department/s |
Media and Communication Studies
Humanities Lab |
| Full-text | Full text is not available in this archive |
| Publishing year | 2010 |
| Document type | Conference abstract |
| Language | English |
| Conference name | the Nordic Conference on Consumer Research (NCCR) |
| Conference date | 2010-06-10 |
| Conference location | Vaasa, Finland |
| Quality controlled | yes |
| Subject |
Social Sciences |
| Keywords | eye-tracking, teenagers, advertising, exposure |
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