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Title Cross-modal iconicity: A cognitive semiotic approach to sound symbolism
Author/s Felix Ahlner, Jordan Zlatev
Department/s Linguistics and Phonetics
Full-text Full text is not available in this archive
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Publication/Series Sign Systems Studies
Publishing year 2010
Volume 38
Issue 1/4
Pages 298 - 348
Document type Journal article
Status published
Quality controlled yes
Language English
Publisher University of Tartu
Abstract English It is being increasingly recognized that the Saussurean dictum of "the arbitrariness of the linguistic sign" is in conflict with the pervasiveness of the phenomenon commonly known as "sound symbolism". After first presenting a historical overview of the debate, however, we conclude that both positions have been exaggerated, and that an adequate explanation of sound symbolism is still lacking. How can there, for example, be (perceived) similarity between expressions and contents across different sensory modalities? We offer an answer, based on the Peircian notion of iconic ground, and G. Sonesson's distinction between primary and secondary iconicity. Furthermore, we describe an experimental study, in a paradigm first pioneered by W. Kohler, and recently popularized by V. Ramachandran, in which we varied vowels and consonants in fictive word-forms, and conclude that both types of sounds play a role in perceiving an iconic ground between the word-forms and visual figures. The combination of historical conceptual analysis, semiotic explication and psychological experimentation presented in this article is characteristic of the emerging paradigm of cognitive semiotics.
Subject Languages and Literatures
Keywords sound symbolism, iconicity, arbitrariness, ideophones, psychomimes, expressives, semiotics, cognitive semiotics
ISBN/ISSN/Other ISSN: 1406-4243

 

 

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