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Title Failure to detect mismatches between intention and outcome in a simple decision task
Author/s Petter Johansson, Lars Hall, Sverker Sikström, A Olsson
Department/s Cognitive Science
Full-text Full text is not available in this archive
Alternative location (URL) http://dx.doi.org/10.1126/scie... Restricted Access (Alternative Location)
Publication/Series SCIENCE
Publishing year 2005
Volume 310
Issue 5745
Pages 116 - 119
Document type Journal article
Status published
Quality controlled yes
Language English
Publisher American Association for the Advancement of Science
Abstract English A fundamental assumption of theories of decision-making is that we detect mismatches between intention and outcome, adjust our behavior in the face of error, and adapt to changing circumstances. Is this always the case? We investigated the relation between intention, choice, and introspection. Participants made choices between presented face pairs on the basis of attractiveness, while we covertly manipulated the relationship between choice and outcome that they experienced. Participants failed to notice conspicuous mismatches between their intended choice and the outcome they were presented with, while nevertheless offering introspectively derived reasons for why they chose the way they did. We call this effect choice blindness.
Subject Medicine and Health Sciences
Philosophy and Religion
ISBN/ISSN/Other ISSN: 0036-8075

 

 

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