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Theses, dissertations and research publications (including journal articles, conference abstracts and books) from Lund University are collected in this database. Where possible, the option to download a full text document is available. It is also possible to search for Lund University student theses in the student theses database.
| Title | Methodologies for Multimodal Research |
| Department/s |
Humanities Lab
Cognitive Science |
| Full-text | Full text is not available in this archive |
| Publication/Series | Visual communication Journal 2012 |
| Publishing year | 2012 |
| Volume | Special issue 11 (3) |
| Pages | 150 |
| Document type | Book |
| Language | English |
| Publisher | Sage |
| Status | published |
| Editor | Jana Holsanova |
| Abstract English |
This special issue presents and discusses prominent methods and tools for multimodal analysis and reception. It comprises an editorial, a set of six papers and a book review and brings together international researchers from Germany, Sweden, Denmark, United States and Singapore representing various disciplines: communication and media studies, social semiotics, cognitive science, educational psychology, health studies and visual communication. The methods include content analysis, social semiotic analysis, eye tracking measurements – in combination with think aloud protocols and retrospective interviews – as well as iconology and psychophysiological real time measurements. The respective approaches are exemplified through detailed analyses of a variety of materials, including press photography, art, multimodal health education materials, PowerPoint presentations, internet advertisements and TV media discussions. The aim of the issue is to exchange current and novel methodological approaches in order to analyze visuality and multimodality by using a multidisciplinary framework. The articles cover and integrate a wide range of theoretical and methodological approaches to visual communication and multimodality and use a triangulation of methods to study the following issues: dynamic aspects of image perception; the role of individual differences and expertise; the role of the goal/task and context for perception and interpretation of visuals, attentional and cognitive processing underlying interaction with visuals; the role of knowledge; the emotional impact of visuals; and the process of meaning-making (intersemiosis) and the relation between visual attention, meaning attribution and emotion. |
| Subject |
Philosophy and Religion |
| Keywords | multimodality, interdisciplinary methodology, visual communication |
| Project | Cognition, Communication and Learning |
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