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Find Publications
Theses, dissertations and research publications (including journal articles, conference abstracts and books) from Lund University are collected in this database. Where possible, the option to download a full text document is available. It is also possible to search for Lund University student theses in the student theses database.
| Title | Tracing visual segmentation. Connecting Semiotic and Cognitive Perspectives |
| Author/s | Morten Boeriis, Jana Holsanova |
| Department/s |
Humanities Lab
Cognitive Science |
| Full-text | Full text is not available in this archive |
| Alternative location (URL) | http://dx.doi.org/10.1177/1470... |
| Publication/Series | Visual communication Journal |
| Publishing year | 2012 |
| Volume | 11 |
| Issue | 3 |
| Pages | 259 - 281 |
| Document type | Journal article |
| Status | published |
| Quality controlled | yes |
| Language | English |
| Publisher | Sage |
| Abstract English |
This article introduces a new methodology for deriving the dynamics of visual segmentation in relation to the underlying cognitive processes involved. The method combines social semiotics approaches to visual segmentation (Boeriis 2009, forthc.) with eye-tracking studies on authentic image viewing and simultaneous image description (Holsanova 2001, 2008). The authors’ thesis is that visual segmentation suggested by the social semiotic approach is traceable in the behaviour of the viewers who perceive images while creating meaning. From this perspective, visual zooming is seen as both perceptually, cognitively, grammatically and analytically relevant. The interdisciplinary approach developed in the article presents new perspectives on the ways images are segmented and interpreted. |
| Subject |
Philosophy and Religion |
| Keywords | cognition • dynamic rank scale • eye tracking • image description • image viewing • social semiotics • visual segmentation |
| Project | Cognition, Communication and Learning |
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