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Theses, dissertations and research publications (including journal articles, conference abstracts and books) from Lund University are collected in this database. Where possible, the option to download a full text document is available. It is also possible to search for Lund University student theses in the student theses database.

Title Magic, Culture and The New Economy
Author/s Orvar Löfgren, Robert Willim, Tom O'Dell, Lynn Åkesson, Karen Lisa Goldschmidt Salamon, Maria Christerdotter, Per-Markku Ristilammi, Håkan Jönsson, Karin Salomonsson, Nigel Thrift
Department/s Division of Ethnology
Full-text Full text is not available in this archive
Publishing year 2005
Document type Book
Language English
Publisher Berg Publishers
Status published
Abstract English What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: How is magic used in the quest for newness and change? What happens when cultural techniques such as branding and styling colonize new arenas? And, what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
Subject Business and Economics
Keywords magic, experience economy, new economy
ISBN/ISSN/Other ISBN: 1-84520-091-8

 

 

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