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Title Choice blindness and trust in the virtual world
Author/s Petter Johansson, Lars Hall, Agneta Gulz, Magnus Haake, Katsumi Watanabe
Department/s Ergonomics and Aerosol Technology
Cognitive Science
Full-text Full text is not available in this archive
Publication/Series Technical report of IEICE: HIP
Publishing year 2007
Volume 107
Issue 60
Pages 83­ - ­86
Document type Journal article
Status published
Language English
Publisher The Institute of Electronics, Information and Communication Engineers: Human Information Processing (IEICE: HIP)
Abstract English Choice blindness is the experimental finding that people may miss changes to the outcome of their actions. This effect has been demonstrated in decision tasks concerning attractiveness of faces, as well as smell and taste of different consumer products. But so far, choice blindness experiments have only been done in the “physical” world, using real objects like photographs. Here we extend this research by demonstrating the choice blindness effect in the virtual world of computers. An important component of this study is that we emulate the social interaction from the original studies by letting a virtual agent run the experiment, presenting the choice alternatives and performing the manipulations.
Subject Social Sciences
Science General
Keywords virtual worlds, social interaction, levels of trust, virtual agents, choice blindness

 

 

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