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Theses, dissertations and research publications (including journal articles, conference abstracts and books) from Lund University are collected in this database. Where possible, the option to download a full text document is available. It is also possible to search for Lund University student theses in the student theses database.
| Title | Visual Gender and Its Motivational and Cognitive Effects – a User Study |
| Author/s | Agneta Gulz, Magnus Haake, Betty Tärning |
| Department/s |
Cognitive Science
|
| Full-text | Full text is not available in this archive |
| Alternative location (URL) | http://www.lucs.lu.se/ftp/pub/... |
| Publication/Series | Lund University Cognitive Studies |
| Publishing year | 2008 |
| Volume | 137 |
| Document type | Journal article |
| Status | published |
| Language | English |
| Abstract English | Cognitive and motivational effects of more neutral or androgynous-looking virtual characters versus more pronouncedly feminine-looking or masculine-looking virtual characters are explored. In a user study, 158 students aged 17-19 encountered four virtual characters that were visually manipulated to represent gender stereotypicality versus androgyny. One aim was to explore students’ attitudes towards the different characters as seen in how they ranked them as preferred presenters and how they articulated their arguments for doing so. Another aim was to look for patterns as to which character(s) influenced female and male students most posi-tively with respect to their attitudes towards a university level computer engineering programme. The combina-tion of these two aims allowed us to compare more conscious and articulated with less conscious and unarticu-lated, user responses. Results from the study are presented and discussed. We conclude by pointing towards future research and applications. |
| Subject |
Technology and Engineering Social Sciences Science General |
| Keywords | visual design, femininity, masculinity, educational choice, computer engineering, androgynities, gender, Virtual characters |
| ISBN/ISSN/Other |
ISSN: 1101-8453 |
| Funder |
Swedish Knowledge Foundation |
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