Testimonial about the course A Practical Introduction to Eye Tracking


Eye tracking is a technology that registers how you move your eyes and where you are looking. It will be used considerably more by digital service organisations in the future, believes Michael Goldberg, who took the opportunity to attend an introductory course on the subject at Lund University.

Michael Goldberg (PhD), Junior User Experience Researcher

Michael Goldberg works in the PropTech sector at Immobilien Scout 24, where his research focuses on users’ experience of their new products and services. At his workplace, they already used eye tracking in research experiments, but they let Michael participate in the course ‘A Practical Introduction to Eye Tracking’ to increase both the practical and theoretical knowledge. 

“The course helped me to use the tool more effectively, and the result is that I can now conduct more in-depth analyses. This in turn will give me a better understanding of the users’ experience when they interact with our online services.” 

During the course, participants had the opportunity to try out various eye tracking tools in practice. As Michael Goldberg is used to seeing things from a user perspective, he paid extra attention to how user-friendly they were. 

“The eye tracking tools were easy, logical and even amusing to use. I learned new approaches and details that will help me in my research. We can do so much more with what we have.” 

The course design worked well according to Michael Goldberg, and the course had a good structure that alternated theoretical and practical sessions. His expectations were exceeded, as the course covered more than he initially thought would be possible in only three days time.

“I think the structure of the course was good. The lecturers at the Humanities Lab were friendly, professional and followed a clearly discernible theme.”