Strategic Communication: AI, Cognition and Culture

Course · 15 credits

Description

Can strategic communication influence audiences' behavior and cognition? This question increases in relevance as organizations increasingly perform their communicative interventions in a multi-faceted digital media landscape.

Strategic communication has traditionally relied on the intuition acquired by skillful practitioners in long years of experience and exposure. However, as communicative interventions take place in multi-faceted digital media landscapes, the “gut feeling” that comes with intimate knowledge of one’s target group is increasingly hard to come by. This course not only investigates how recent advances in the mind sciences have changed professional practice in communication, journalism and activism. It also explores how these new methodologies can be leveraged for one’s own communication. Students will employ machine learning (AI) and language processing in order to better understand large amounts of digital content, for example. They will experiment with eye-tracking in order to better understand visual attention and utilize psychographic methodologies to aid in campaign planning. The course provides an introduction to strategic communication theory and also discusses the implications of technological change and scientific advances on society and culture overall.

More information can be found at http://www.isk.lu.se/en/education/freestanding-courses

Closed for applications

Application opportunities

Contact

master [at] isk [dot] lu [dot] se

Requirements and selection

Entry requirements

General and the student must have completed course requirements of at least 90 credits in a Social Sciences or Humanities subject or the equivalent. English 6/English course B.

Selection criteria

Seats are allocated according to: The general average (GPA) of your higher secondary school leaving certificate: 20 %, The Swedish national university aptitude test: 10 %, Previous college/university studies (APGR): 70 %.

English language requirements

Most of Lund University’s programmes require English Level 6 (unless otherwise stated under 'Entry requirements'). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency – check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.

Country-specific requirements

Check if there are any country-specific eligibility rules for you to study Master's studies or Bachelor's studies in Sweden.

Apply

Study Options

There are no open applications at the moment.

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.
 

Step 1: Apply online

  • Check that you meet the entry requirements of the programme or course you are interested in (refer to the section above on this webpage).
  • Start your application – go to www.universityadmissions.se where you create an account and select programmes/courses, during the application period.
  • Rank your programme/course choices in order of preference and submit them before the application deadline.
     

Step 2: Submit documents

  • Read about how to document your eligibility and how to submit your documents at www.universityadmissions.se. Follow any country-specific document rules for Master's studies or Bachelor's studies.
  • Get all your documents ready: official transcripts and high school diploma (Bachelor's applicants), official transcripts and degree certificate or proof of expected graduation (Master's applicants), passport/ID and proof of English proficiency (all applicants).
  • Prepare programme-specific documents if stated in the adjacent column on this webpage.
  • Upload or send all required documents to University Admissions before the document deadline.
  • Pay the application fee (if applicable – refer to the section below on this webpage) before the document deadline.

*Note that the process is different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus +).
*If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme. However, there may still be other documents you need to submit! See the link below. 

*Svensk student? Läs instruktionerna om att söka till ett internationellt masterprogram på lu.se.

Tuition fees

Non-EU/EEA citizens

Full programme/course tuition fee: SEK 25 000

First payment: SEK 25 000

Convert currency

Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at www.universityadmissions.se. You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions on the University Admissions website.


*Note that there are no tuition or application fees for exchange students or PhD students, regardless of their nationality.

Scholarships & funding

Lund University Global Scholarship programme

The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.

Lund University Global Scholarship

Swedish Institute Scholarships

The Swedish Institute offers scholarships to international students applying for studies in Sweden at Bachelor's, Master's, PhD and post-doctoral levels.

Scholarship options at the Swedish Institute website

Country-specific scholarships and funding options

Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.

External scholarships

Information about scholarships from external organisations