Media and Communication Studies: Media Audiences

Course · 15 credits

Course Outline

The study of media audiences is key to understanding contemporary media environments. Media audiences refer to categories of viewers, listeners, readers and users of television, radio, print media, mobile and web. There have been several approaches to understanding media audiences. These approaches have drawn on ideas of the audience as passive, and therefore liable to be influenced by the media, and also active, and therefore capable of different, complex responses to the media.

Audiences have evolved from viewers to consumers, producers, participants and performers. Audience studies needs to look beyond text, or genre, to understand in more coherent ways how to research the connections between changes in media and cultural industries and changes in our media experiences.

The course is structured in relation to core components of audience studies concerning history and media audiences, quantitative and qualitative audience research, media industries and audiences, fans and anti-fans, and transforming audiences, producers, consumers and users. These five areas of enquiry offer a comprehensive analysis of audiences within media and communication industry and academic research. For example, we analyse global formats as widening points of consumption, immersion and interaction within contemporary media industries. The overall aim of this course is to evaluate the significance of empirical and theoretical audience studies for international media and communication research.

Teaching and Assessment

The teaching consists of lectures, seminars and workshops that all students are expected to attend. Seminars involve group work related to the course literature. In these seminars the students are expected to present a synthesis and analysis of selected media audience research studied during the course. Workshops involve practical aspects of using audience research to critically analyse the theories and practices for conceptual and empirical understanding of audiences within Media and Communication Studies. Assessment is based on the following: 

  • a written essay related to the key literature and empirical cases as studied during the course. The essay should be between 5000-6000 words.
  • an oral presentation based on course literature for seminars.
  • group based practical assignments for seminars and workshops.
  • active participation in the lectures, seminars and workshops.

More information can be found at https://www.kom.lu.se/en/course/MKVN08

Closed for applications

Application opportunities

Requirements and selection

Entry requirements

At least 150 credits (five terms), including a Bachelor's degree essay in one discipline in the Social Sciences and Humanities, or another equivalent educational background. English 6/English Course B

Selection criteria

Seats are allocated according to: Previous college/university studies (APAV): 100 %.

English language requirements

Most of Lund University’s programmes require English Level 6 (unless otherwise stated under 'Entry requirements'). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency – check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.

Country-specific requirements

Check if there are any country-specific eligibility rules for you to study Master's studies or Bachelor's studies in Sweden.

Apply

Study Options

There are no open applications at the moment.

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.
 

Step 1: Apply online

  • Check that you meet the entry requirements of the programme or course you are interested in (refer to the section above on this webpage).
  • Start your application – go to www.universityadmissions.se where you create an account and select programmes/courses, during the application period.
  • Rank your programme/course choices in order of preference and submit them before the application deadline.
     

Step 2: Submit documents

  • Read about how to document your eligibility and how to submit your documents at www.universityadmissions.se. Follow any country-specific document rules for Master's studies or Bachelor's studies.
  • Get all your documents ready: official transcripts and high school diploma (Bachelor's applicants), official transcripts and degree certificate or proof of expected graduation (Master's applicants), passport/ID and proof of English proficiency (all applicants).
  • Prepare programme-specific documents if stated in the adjacent column on this webpage.
  • Upload or send all required documents to University Admissions before the document deadline.
  • Pay the application fee (if applicable – refer to the section below on this webpage) before the document deadline.

*Note that the process is different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus +).
*If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme. However, there may still be other documents you need to submit! See the link below. 

*Svensk student? Läs instruktionerna om att söka till ett internationellt masterprogram på lu.se.

Tuition fees

Non-EU/EEA citizens

Full programme/course tuition fee: SEK 27 500

First payment: SEK 27 500

Convert currency

Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at www.universityadmissions.se. You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions on the University Admissions website.


*Note that there are no tuition or application fees for exchange students or PhD students, regardless of their nationality.

Scholarships & funding

Lund University Global Scholarship programme

The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.

Lund University Global Scholarship

Swedish Institute Scholarships

The Swedish Institute offers scholarships to international students applying for studies in Sweden at Bachelor's, Master's, PhD and post-doctoral levels.

Scholarship options at the Swedish Institute website

Country-specific scholarships and funding options

Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.

External scholarships

Information about scholarships from external organisations